1. MYTH: Monday is the best day to send an email.
TRUTH: Sorry — Mondays are still useless.
Yesware found that email reply rates were actually significantly higher on the weekend. That's likely because people take it slow and have more time to reply. During the week, reply rates were essentially the same every day.
So what's with the Monday hype? Perhaps because it's usually the beginning of the work week. People have time to catch up before getting bogged down in other responsibilities and endless email threads. Days of the week really has no bearing on anything, unless you know for a fact that the person you're emailing enjoys receiving stuff on Monday more than any other day.
It's all dependent upon your audience. If you're sending out emails to a subscriber list, services like MailChimp ("Mail...kimp?") can help you analyze and deduce your best sending times.
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